Accessible Travel Planning Service

BUSINESS PLAN

Tagline: "Travel Without Barriers - Adventures Designed for Everyone"

1. Executive Summary

• Company Name: AccessiTrip (pseudo name)

• Tagline: Travel Without Barriers - Adventures Designed for Everyone

• The Mission: To make travel accessible, enjoyable, and stress-free for people with disabilities by providing comprehensive, personalized trip planning services.

• The Problem: People with disabilities face significant barriers when planning travel due to lack of accessibility information, limited specialized resources, and inadequate accommodation options.

• The Solution: A full-service travel planning platform that specializes in accessible travel, offering verified accessibility information, personalized itineraries, and expert consultation services.

• Target Market: The 61+ million adults with disabilities in the US, plus their families and caregivers, representing a $13.6 billion annual travel market.

• Key Competitive Advantages:

  • Specialized expertise in disability travel requirements

  • Verified accessibility database of accommodations and attractions

  • Personalized consultation with accessibility specialists

  • Partnership network with accessible service providers

• Financial Snapshot: Year 1 Revenue: $485K | Year 3 Revenue: $2.8M | Break-even by Month 18

2. The Problem

• Detail the Pain Point: People with disabilities encounter numerous obstacles when planning travel, including unreliable accessibility information, lack of specialized knowledge among traditional travel agents, inaccessible transportation options, and accommodations that don't meet their specific needs. This affects 61+ million Americans with disabilities, plus their families and travel companions. The frustration often leads to avoided travel or poorly planned trips that result in disappointing experiences.

• Current Alternatives:

  • General travel agencies: Lack specialized disability knowledge and accessibility expertise

  • Online travel platforms: Provide minimal, often inaccurate accessibility information

  • Disability-focused travel companies: Limited in scope, expensive, or focused only on group tours

  • Self-planning: Time-intensive, stressful, and often results in accessibility surprises

3. The Solution

• Your Product/Service: AccessiTrip provides comprehensive accessible travel planning services through three main offerings: personalized trip planning consultations, an accessible travel resource platform, and verified accessibility reviews and database.

• Value Proposition: We eliminate the stress, uncertainty, and barriers of travel planning for people with disabilities by providing expert knowledge, verified accessibility information, and personalized service that ensures every aspect of a trip meets the traveler's specific accessibility needs.

• Key Features & Benefits:

  • Feature: Certified Accessibility Specialists. Benefit: Expert guidance from professionals who understand diverse disability needs and travel requirements.

  • Feature: Verified Accessibility Database. Benefit: Reliable, detailed information about accommodations, attractions, and transportation options.

  • Feature: Personalized Trip Planning. Benefit: Custom itineraries designed around individual mobility, sensory, and cognitive needs.

  • Feature: 24/7 Travel Support. Benefit: Peace of mind with dedicated support throughout the entire journey.

  • Feature: Accessibility Equipment Coordination. Benefit: Seamless arrangement of mobility aids, medical equipment, and assistive technologies.

4. Market Analysis

• Target Market Size (TAM, SAM, SOM):

  • TAM (Total Addressable Market): $58.7 billion (global accessible tourism market)

  • SAM (Serviceable Addressable Market): $13.6 billion (US disability travel market)

  • SOM (Serviceable Obtainable Market): $136 million (1% of US market within 5 years)

• Target Customer Profile: Primary customers are adults with disabilities aged 25-65 with middle to upper-middle income ($40K+ household income), including those with mobility impairments, visual/hearing impairments, and chronic conditions. Secondary customers include families and caregivers planning trips for disabled relatives.

• Competitive Landscape:

  • Direct Competitors:

    • Spinning Wheels Travel (limited scope, group focus)

    • Flying Wheels Travel (established but traditional approach)

    • Accessible Journeys (tour-focused, limited customization)

  • Indirect Competitors:

    • General travel agencies (Expedia, traditional agencies)

    • Disability resource websites (limited planning services)

  • Competitive Advantage: Only comprehensive service combining verified accessibility data, personalized planning, and ongoing travel support with modern technology platform.

5. Business Model

• Revenue Streams:

  • Trip Planning Service Fees: $150-$500 per trip depending on complexity and duration

  • Booking Commissions: 5-15% commission from partner accommodations and services

  • Premium Membership: $99/year for access to database, discounts, and priority support

  • Corporate Services: $2,500-$10,000 for accessibility consulting and group trip planning

• Pricing Strategy:

  • Basic Consultation: $150 (1-2 day trips)

  • Standard Planning: $295 (3-7 day trips)

  • Premium Planning: $495 (7+ day trips, international, complex needs)

  • Premium Membership: $99/year

• Cost Structure:

  • Fixed Costs: Staff salaries (60%), technology platform (8%), office/operations (7%)

  • Variable Costs: Marketing (15%), partner commissions (5%), travel research (5%)

6. Go-to-Market Strategy

• Acquisition Channels:

  • Digital Marketing: SEO-optimized content, social media, accessibility-focused online communities

  • Healthcare Partnerships: Rehabilitation centers, disability organizations, medical facilities

  • Referral Program: Incentivized referrals from satisfied customers

  • Accessibility Events: Disability expos, conferences, support group presentations

• Marketing Plan:

  • Months 1-3: Launch website, establish social media presence, partner with 3 major disability organizations

  • Months 4-6: Content marketing campaign, speaking engagements, first accessibility conference participation

  • Months 7-12: Influencer partnerships, customer success stories, referral program launch

• Sales Funnel:

  • Awareness: Content marketing, social media, partnerships drive traffic

  • Interest: Free accessibility guides and checklists capture leads

  • Consideration: Free 15-minute consultation calls demonstrate value

  • Purchase: Seamless booking process with multiple service tiers

  • Retention: Follow-up support and membership program encourage repeat business

7. Management Team

• Key Roles:

  • CEO/Founder: Business leadership background with disability community connections and travel industry experience

  • Head of Accessibility Services: Certified accessibility specialist with travel expertise (OTR, CPACC, or similar)

  • Technology Director: Platform development and database management experience

  • Marketing Director: Digital marketing expertise in niche/disability markets

  • Travel Operations Manager: Travel industry connections and supplier relationship management

8. Financial Projections (3-Year Outlook)

• Key Assumptions:

  • 15% monthly customer growth rate after month 6

  • Average trip planning fee of $275

  • 40% of customers book through platform (generating commissions)

  • 25% customer return rate annually

  • Premium membership uptake of 30%

• Simplified Financial Table:

  • Year 1: Revenue: $485K | Key Expenses: Salaries ($220K), Marketing ($75K), Technology ($45K), Operations ($35K) | Net Loss: $(95K)

  • Year 2: Revenue: $1.4M | Key Expenses: Salaries ($485K), Marketing ($125K), Technology ($75K), Operations ($85K) | Net Profit: $78K

  • Year 3: Revenue: $2.8M | Key Expenses: Salaries ($985K), Marketing ($245K), Technology ($125K), Operations ($155K) | Net Profit: $485K

• Funding Required: $750K seed funding for:

  • Product Development: $200K (platform, database, mobile app)

  • Team Building: $350K (hiring key personnel)

  • Marketing Launch: $125K (brand building, customer acquisition)

  • Working Capital: $75K (operations, equipment, contingency)

9. Milestones & Timeline

• Phase 1 (0-6 months):

  • Launch MVP platform and basic accessibility database

  • Hire 2 accessibility specialists

  • Secure partnerships with 50 verified accessible accommodations

  • Complete 100 trip planning consultations

  • Achieve $50K in revenue

• Phase 2 (6-18 months):

  • Scale to 500+ database entries across major US destinations

  • Launch mobile app and premium membership program

  • Expand team to 8 full-time employees

  • Complete 1,000+ trips planned

  • Achieve monthly recurring revenue of $85K

  • Break-even by month 18

• Phase 3 (18-36 months):

  • International destination expansion

  • Corporate services launch

  • AI-powered matching and recommendation features

  • 5,000+ customers served

  • $200K+ monthly recurring revenue

  • Prepare for Series A funding round

This business plan positions AccessiTrip to capture a significant share of the underserved accessible travel market by providing specialized expertise, verified information, and personalized service that eliminates barriers to travel for people with disabilities.