Step-by-step guide + templates to test any business idea before you invest time and money.
1. 10 Critical Questions (Idea Scorecard)
Answer these questions to get a quick initial score for your idea. A score of 7+ is a good sign.
Idea Validation Score:
0/ 10 Points
2. Market Size Estimation Worksheet (TAM/SAM/SOM)
Estimate the potential value of your market using a top-down approach.
Total potential customers in the world/region.
Percentage of TAM you can realistically serve.
The average revenue you expect from one customer per year.
Estimated Market Value:
1. SAM (Serviceable Available Market - Customers)0
2. Annual Market Value (SAM x Price)$0
This represents the total possible annual revenue for your specific customer segment.
3. Competition Mapping Template
Map your top 3 competitors on two key axes (e.g., Features vs. Price) to identify a unique positioning gap.
Competitor NameFeatures (1=Low, 5=High)Price (1=Low, 5=High)Notes / Gap
YOUR IDEA (Target Position)
Gap Analysis Summary:
4. Customer Avatar Builder
Create a detailed profile of your ideal customer to ensure your solution is targeted correctly.
5. Problem-Solution Fit Scorecard
Rate the severity of the problem and the effectiveness of your proposed solution (1=Low, 5=High).
Problem Severity (Must be high!)
Total Problem Score:
0/15
Solution Effectiveness (Must solve it well!)
Total Solution Score:
0/15
Overall Fit Analysis:
0
/ 30 (Goal: 24+)
Rate both sections above to generate your Problem-Solution Fit score.
6. Quick MVP Validation Framework
Outline the smallest experiment to validate your core assumption with real customers.
Step 1: Define the Core Assumption/Hypothesis
What is the riskiest, unproven thing you believe to be true?
Step 2: Describe the Quickest MVP Test
What is the simplest thing you can build/show/do to test the assumption?
Step 3: Define the Success Metric & Target
What is the specific, quantifiable outcome that validates your hypothesis?
Step 4: Planned Outcome (After Test)
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